In this Keepit Reel, Thorbjørn Lynggaard Sørensen, VP Product Design and UX Research at Keepit, and Christian Lundberg, Commercial Sales Manager at Iver, discuss how intuitive design makes all the difference when every second counts. In this short video, they explore why ease of use is the key to unlocking faster recovery in a data loss scenario — empowering teams to act quickly, minimize downtime, and restore business continuity with confidence.